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Club flyer designer3/19/2023 However, I do think it is smart to niche down and advertise yourself as a nightclub flyer designer. You’ll lose out on money and piss off the client. It would be naive of me to say you should only provide flyer design services.Ĭlients will always ask you to provide extras such as social media graphics, banners, menus, etc, and sticking to your guns and saying “I only do flyers” would be shooting yourself in the foot. 15 reasons to “niche down” and focus on nightclubs Understanding the concept of niching down will help you understand why it is important to focus your efforts on providing one freelance design service, and even more importantly: why I think it is better to focus on only providing design services for nightclubs. Should we spend time producing an array of resource types, our time and efforts will become diluted and the quality of our work will suffer.īy producing only flyers, our business is easy to manage, the quality of our work remains high and our customers are happy to receive the quality templates that they paid for. Our customers want flyer templates and they pay for flyer templates. Instead, we focus on being really good at one thing, instead of merely OK at many. We probably could offer more, but we don’t. Even more niche than that, we focus on only providing flyer design templates. We have “niched down” from being an all-purpose graphic design website to a website that focuses on print design templates. Your work can be systemized, making it quicker and more profitableĪ real-world example of niching down:.The amount of errors/accidents/faults in your work will be reduced.Your customers (who want the one thing you offer) are easier to please.Your time and resources become easier to manage.When you have just one main focus in your business: When businesses focus their efforts on just one product or feature, the quality of that product or feature will be significantly increased, whilst the time and cost of production will decrease. Niching Downīusinesses use the term “niching down” when they refer to focusing their efforts on just one feature of their product or service. I’m even sure plenty of you were the same, too.īut why are club flyers such a popular job request for designers? And is flyer design the best earning service a freelancer can offer?Īfter almost a decade in the industry and with hundreds of clients under my belt, I believe it could be, and below I’ll explain why. My first paying jobs were for nightclub flyers and I know the same is true for many of my colleagues. Many new (and learning) designers take their first steps toward a freelance career with paid flyer design jobs from nightclubs. Further down below I’m going to explain why, but first a quick intro and short lesson in business: Nightclubs are in my opinion the ultimate client. A quick overview of the below article, “The 15 Benefits of Being a Nightclub Flyer Designer” Nightclubs are the ultimate client
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